In Cambodia, improving road users’ knowledge of the dangers and consequences of risky driving behaviours through awareness raising campaigns is a necessary and urgent task as more than 90% of road crashes were caused by human errors. In its implementation of the National Road Safety Action Plan 2006-2010, the National Road Safety Committee, together with stakeholders, conducted several road safety awareness campaigns. Some positive results were obtained; for example, the helmet wearing rate amongst driver achieved close to 90 percent in 2010. Awareness campaigns will continue to be a priority in the national new ten-year road safety plan from 2011 to 2020.

With financial support from Bloomberg Philanthropies, a Social Marketing Workshop on Road Safety was organized by the National Road Safety Committee, Global Road Safety Partnership, the World Health Organization, and Handicap International Belgium. The workshop, which lasts from 07-08 June 2011 in Phnom Penh, aims to improve knowledge and skills of participants on designing and implementing effective road safety social marketing campaigns. 40 participants, who are mainly involved in managing road safety awareness campaign, were invited to the workshop.

Expecting that all road users will get information through social marketing activities in the future and would contribute to the reduction of road crash through abiding the road traffic law, especially wearing a helmet/seatbelt, do not speeding,  and drinking-and-drive.